Ampliy
AI‑Powered Marketing Platform
Duration
6 months
Team Size
5 Members
My Role
Frontend Lead
Design Process
How We Built It
Brand Discovery
Auditing 50+ brands to understand their content workflows and pain points with existing tools.
AI Pipeline Design
Architecture for fine-tuned Stable Diffusion + GPT-4 for brand-voice copy generation.
Visual System
High-energy gradient system with vibrant pink/orange palette. Animated content preview states.
Scale & Optimize
Load testing with 10K concurrent users. Queue optimization for reliable multi-platform scheduling.
Brand Discovery
2 weeksAuditing 50+ brands to understand their content workflows and pain points with existing tools.
AI Pipeline Design
4 weeksArchitecture for fine-tuned Stable Diffusion + GPT-4 for brand-voice copy generation.
Visual System
3 weeksHigh-energy gradient system with vibrant pink/orange palette. Animated content preview states.
Scale & Optimize
5 weeksLoad testing with 10K concurrent users. Queue optimization for reliable multi-platform scheduling.
User Research
What We Discovered
Reduction in time spent on content creation using AI-generated copy and visuals.
Average increase in social engagement for brands using AI-optimized content timing.
Platform successfully scaled to support during peak campaign launch windows.
Live Prototypes
Alive by Design
Interactive high-fidelity prototypes — not screenshots. Click, explore, and experience the product as it was intended.
Alive Prototypes
High-Fidelity Interactive Experience
Campaign Creator
Powered by Ampliy Gen-2
Waiting for campaign parameters...
AI Insights
94% Predicted Engagement Score
Active Campaign
MINIMAL
DESK
AI Optimized
Performance
+124%Content Engine v2.4
Fine-tuned diffusion models with brand alignment
Latent Space Diffusion
> DE-NOISING STEP 45/50 ...
> CONTROLLNET: BRAND_IDENTITY_LORA ...
> COMPRESSING LATENTS ...
Quality Metrics
Engine Load
OPTIMIZED
H100 Cluster active across 4 nodes
Overview
Project Overview
Ampliy is an all-in-one marketing command center that generates, schedules, and analyzes content across social channels. Its generative AI engine creates on-brand copy and visuals instantly.
Design Thinking
The Journey
User Flow & Architecture
Brand assets uploaded -> AI generates campaign copy/images -> Multi-platform schedule preview -> Real-time performance tracking.
The Challenge Journey
Empowering small teams to run enterprise-level social campaigns. We focused on 'Generative Confidence'—letting users see what AI creates in real-time.
Design Rationale
Bright, energetic color palette with dynamic data visualizations to make marketing metrics feel exciting rather than overwhelming.
Visual Identity
Color System
Every color is intentional. The palette communicates trust, energy, and precision — chosen through user testing to evoke the right emotional response.
Hot Pink
primary
#ec4899Sunset Orange
secondary
#f97316Coral
accent
#fda4afDeep Black
background
#050505Typography System
Type in Motion
Display / Heading
abcdefghijklmnopqrstuvwxyz
Body
The quick brown fox jumps over the lazy dog. Efficient design communicates meaning with clarity.
InterAccent / Code
const result = await ai.generate();
JetBrains MonoProblem Solving
Challenges & Solutions
Key Challenges
- Generating high-quality, brand-compliant images in real-time.
- Managing API rate limits across different social media platforms.
- Providing deep analytics visualization without cluttering the UI.
Strategic Solutions
- Integrated custom fine-tuned Stable Diffusion models for brand-specific image generation.
- Architected a queue-based system for reliable post scheduling.
- Used D3.js for interactive and customizable data visualization dashboards.
Results
Measurable Impact
Numbers that prove the design decisions made a real difference in the real world.
Helped brands increase social engagement by 150%.
Cut down content creation time by 70%.
Scaled to support 10,000+ simultaneous users.
Project Metadata
- IndustrySaaS Platform
- Timeline6 months
- Team5 members
- RoleFrontend Lead